A Documentary

for people who love Mad Men:

It features really illuminating, no-holds-barred interviews with a lot of people who today are considered the pioneers of modern advertising, and who came of age in the Mad Men era. People like George Lois, the loud-mouthed and brilliant guy who came up with Volkswagen’s legendary “Think Small” campaign. And the guys who came up with “Got Milk?” — which everyone thought was a dumb idea, until someone realized it was brilliant. And the guys who did “Where’s the Beef?” — which the client almost killed a week before it aired, and went on to become one of the most remembered and loved commercials of the past thirty years.