Dirty on Purpose

It’s cool to LOOK poor, tho it’s not really cool to BE poor.  - XMASTIME

Apparently this is why John Huntsman has a chance, while Newt Gingrich doesn't.

To be cool is to adopt the style of people who have less money than you, but with a wink.

IE, the mark of The Hipster:

The Hipster revels in buying a used auto mechanic's shirt with a patch that reads "Mike" for $50 (oil stains placed just so),  but would be horrified to actually know Mike, much less BE Mike (quelle horror.)