Triflin' (Dedicated to Kdawggy)

Yesterday HERE I pointed out what looks to be the worst ad campaign in the world; it's only just now I realized this is a "diet" soda.  I'm sorry, but if this drink is so "manly", why is it a diet drink?  "Real" men aren't supposed to care about their waistlines - aren't we supposed to inhale deep-fried oxen and beer?  Manly diet drinks?  Really?  Should we market "manly" jeans with ads featuring men asking other men if they make their hips look big? Wtf?