Reagan, III

It quickly glosses over it on the HBO doc, but I don't think I'd ever realized how as GE spokesman Reagan was a pioneer in the "have voters vote against themselves" movement via persuading them to choose vague bromides about "patriotism" and "national defense" over their own interests.  I know his presidency invoked such a feeling, but I had no idea it's germination had come decades earlier.  GE being the king of defense spending at the time means this makes total sense.