Yet Another Reason I'm Moving to England

They're replacing Happy Meal toys with books:

The fast food chain will give out 9 million Mudpuddle Farm books, written by Michael Morpurgo, over the next four weeks, after it signed a tie-up with the publisher Harper Collins.

In 2011, sales of children’s books averaged 1.16 million per week – 6.4 million in a four week period – which means that McDonald’s will be handing out considerably more children’s books than are usually sold in the UK in the same period.

Someone still needs to explain to me why McDonald's isn't running the country!!!!!!!!!!!!