Lighten Up, Weiner

This guy over at GRANTLAND re: Matthew Weiner's prolly over-the-top worrying about giving away spoilers:

But the thing I don't think Weiner realizes is that spoilers, in a larger sense, are also what make his show tick. The reason Mad Men is set in the '60s isn't because the clothes were better (though they were) or the misogyny was worse (though it was). It's because the distance allows us to see the characters the way we're unable to see ourselves: as unwilling actors trapped on the unforgiving treadmill of time. We knew long before they did that JFK would be assassinated, that Dylan would go electric, and that the Beatles would blow their minds. There's an air of inevitability and sadness hanging over these final seasons, whatever years they encompass, because we know that the peace and love of Haight-Ashbury is bound for the drug-filled doom of Altamont, that Martin Luther King Jr.'s dream will be derailed by a bullet on a hotel balcony in Memphis. But most of all we know that, like us, every one of these brilliantly realized characters, so alive and vibrant in the moment, so desperate to stay afloat amid the riptide of history, will eventually grow old and die.