Toast!

Via a few years ago:

I wanna open the (presumably) first restaurant centered around simple buttered white toast.  I wanna become the Peter Lugers of buttered white toast. 

My dream has been usurped...KIND OF:

"Artisanal" toast is made from inch-thick, snow-white or grainy slices, lathered in butter and cinnamon or peanut butter and honey, then wrapped individually in wax paper.

Of course I only allow butter on my toast, making me a purist ie better than this restaurant.

MUKLUKS: Fashion Herald!