Kroger's strategy is helping it buck trends in the industry. Whole Foods and Trader Joe's are often praised for reinventing the grocery business.
But Kroger is thriving in a difficult market for grocery stores.The supermarket chain has reported positive comparable-store sales for 45 straight quarters.Kroger is also expected to surpass Whole Foods Market within two years and become the nation's top seller of organic and natural food, according to a recent report by JPMorgan Chase.
I, of course, had a somewhat different relationship with Kroger back in the day.
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