It is estimated that 73 million Americans were watching that night as the Beatles made their live U.S. television debut. Roughly eight minutes before Fred Kaps took the stage, Sullivan gave his now-famous intro, “Ladies and gentlemen…the Beatles!” and after a few seconds of rapturous cheering from the audience, the band kicked into “All My Lovin’.” Fifty seconds in, the first audience-reaction shot of the performance shows a teenage girl beaming and possibly hyperventilating. Two minutes later, Paul is singing another pretty, mid-tempo number: “Til There Was You,” from the Broadway musical Music Man. And then came “She Loves You,” and the place seems to explode. What followed was perhaps the most important two minutes and 16 seconds of music ever broadcast on American television—a sequence that still sends chills down the spine almost half a century later.
The Beatles would return later in the show to perform “I Saw Her Standing There” and “I Wanna Hold Your Hand” as the audience remained at the same fever pitch it had reached during “She Loves You.”
The Beatles - 1st Ed Sullivan Show by Rendersen26