Friday, February 05, 2021

McCelebs McSuck

Apparently the latest celebrity endorsements are fast food combos, which may be questionable:

Landing somewhere between promotional menu item and endorsement deal, the celebrity fast food order is somehow neither. It’s marketing’s mass conservation, with nothing created and nothing destroyed. It is both influencer marketing and lifestyle content, trying somehow for elevation and humility simultaneously: This cheeseburger is so exciting and chic that even Travis Scott eats it; Shawn Mendes is so normal and regular that he’ll even put these cauliflower shavings we’re calling rice into his pop star body. The logic asks not to be looked at too carefully, only ordered.

I of course have already asked they be more fucking interesting.

THE XMASTIME MICKEY D'S MEAL:

Double Cheeseburger - no ketchup/mustard/pickles - with a McChicken patty and hash brown added

Fries - with mayo for dipping!

Sausage Burrito, hollowed out and filled with McNuggets

Big Mac, sans middle bun + 2 extra slices of cheese

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