Oh FFS Already

Apparently they're trying to ruin the glory that is a hot dog at, of all places, Yankee Stadium (I call it "The Stadium", fuck you very much):

Pepsi will launch a Pepsi-infused condiment called Colachup at Yankee Stadium and three other ballparks on the Fourth of July in what it's calling a "complete reimagining" of hot dog toppings.

First of all, you people know my policy on ketchup: it's for children and Midwesterners only.
Secondly, why wouldn't you call it "Pepsup"?