Wednesday, May 08, 2024

Hulu: Getting Screwed?

On the back of Jerry Seinfeld's omnipresent Unfrosted movie on Netflix (no spoilers!) the folks over at The Ringer are wondering what the next brand war movie will be:
2. Popeyes Vs. Chick-fil-A

Title: Cluck Off
Brand belovedness: 4/5
Kooky characters: 4/5
Public engagement: 5/5

For decades, no one dared challenge Chick-fil-A, inventor of the chicken sandwich and esteemed third location of Georgia church ladies. That is until Popeyes took the streetcar named desire to sandwich town, unleashing its own fried buttermilk chicken sandwich in 2019. This behemoth of buttery brioche and thick-cut pickles originated in 2016, when Popeyes VP of culinary innovation Amy Alarcon decided the company needed a new pull and started experimenting with her ragtag clan of “food ninjas” (her words, not mine).
Of course a better question would be to wonder if Hulu's getting any credit for the surge in interest in the whole Brand Wars genre, which they fucking should especially since there was an entire Post/Kellogg's episode years ago!!

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