Cheers to the Guy Who Plays Pete Campbell in MAD MEN

Much has been made of Pete's "not great Bob!" moment, and rightfully so since it's totally earned its genuine hit meme status.

BUT - I'd argue it's not even Pete's funniest line of the episode, which comes in this scene as he & his brother are faced with what a "no expense spared!" policy would actually cost them vis-a-vis finding their mother who'd apparently fallen off a cruise ship. 🤣🤣🤣🤣