Tuesday, July 20, 2010

With the Mad Men

First of all, if I wasn't exhausted I'd re-do the famous With the Beatles cover and have Draper/Cooper/Sterling/Campbell's faces on it. Maybe tomorrow. I think I said the same thing about KISS a few years back.

Anyways, as last season left off in December 1963, obviously people are wondering how the show will handle the Beatles Invasion of two months later, including HERE:
Messieurs Sterling, Cooper, Draper, and Pryce may have wiggled out from under the thumbs of their British overlords, but by February of 1964, our captains of advertising industry would’ve been trying to harness the power of a different kind of British Invasion.

On February 9, 1964, Liverpool’s The Beatles made their American debut on The Ed Sullivan Show and changed popular culture forever. An estimated 73 million people sat glued to their television sets for a performance of ‘I Want to Hold Your Hand’, setting off tears in the eyes of their tween converts and dollar signs in the minds of ad men across the world—with an audience like that, Harry Crane’s TV department had to sit up and take notice. The song quickly shot to Number One, and young Sally Draper would surely have insisted both sides of her broken home take her to see movies like ‘A Hard Day’s Night’ and ‘Help!’, campy rock romps that in which John, Paul, George, and Ringo got into scrapes, played their way out of them, and tossed around their shiny hair in under 2 hours, paving the way for tween-friendly behemoths like the Jonas Brothers and the American Idol franchise.

The Beatles would appear on Ed Sullivan’s variety program throughout ‘64 and ‘65 to great fanfare, but that first fateful night still holds a place in the record books as the highest rated network telecast of all time.
It's just occurred to me that of course the joke is how Brian Epstein famously gave away the merchandising:
Directly prior to The Beatles' first American visit, Brian Epstein wanted someone to manage the escalating volume of merchandising requests that NEMS found itself unable to cope with, and asked his lawyer, David Jacobs, to oversee this task. Jacobs knew Nicky Byrne and asked him if he would be interested in taking over the merchandising subdivision from NEMS altogether, and pay NEMS a commission. Byrne accepted the offer subject to a 90% rate, leaving only 10% for The Beatles and NEMS combined. Completely unaware of the potential market that existed, in America in particular, Epstein agreed to the deal, and subsequently lost The Beatles an estimated $100,000,000 in possible income.
The history books have always claimed that the guilt over this drove Epstein to commit suicide three years later, but camon, he was a  Jew fag - how he even lasted that long was a miracle!!!!  hiyoooooooooooo

But seriously, Don coulda sold himself the fuck outta some Beatle wigs.

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