Burger King launches a revamped menu today that includes smoothies, frappes, and snack wraps. In addition to menu changes (including a single, thicker slice of cheese on the Whopper!), the burger chain will spend $750 million over the next year on marketing, operations, and the look of its stores. “Everything is focused on getting to be No. 1,” says Steve Wiborg, executive vice president and president of North American operations.
Monday, April 02, 2012
It's Good to be the King...Well, Or McDonalds
I've written about it before, that Burger King finally has given up and has decided "fuck it, let's just copy McDonald's," and they've taken yet another step as of oh-jerd-we:
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