Can Never Be Unseen du Jour
The arrow in
the FedEx logo.
When you use FedEx courier services to buy yourself some time, you
may overlook the clever illusion hidden in the company’s iconic logo:
time’s arrow, pointing toward the future. You can see either the white
arrow or the FedEx letters, but not both at once, because one is always
the background to the other. The current FedEx logo was shortened
from the earlier company name Federal Express and given a new snazzy
illusory design element, the background arrow between the “E” and the
“x.”
Mind. Blown.
No comments:
Post a Comment