Grocery stores are much more robust and specialized than they used to be: They’re easier to love, and more reflective of their shoppers. They are also where we enact our values—about nutrition, about the climate, about caring for our families and what’s worth spending money on—and find like-minded people.
The grocery-store thing reminds me of a lot of the way we exist these days. Online, we are tinned-fish girlies or Carhartt bros. We are defined by our tastes, which, usually, are telegraphed by what we buy. And so we walk around advertising our local pizza place or bookstore on our chests, for free, and do unpaid marketing for the supermarket: little billboards everywhere.
Of course in this case MY obsession is Wegmans, which I love love love love, but I probably would be saying the same about (insert any other grocery store not named Giant here) if I happened to live above a (insert any other grocery store not named Giant here).
Meanwhile, here's some wonderful memories of my old grocery shopping hopping fantasies:
I've always loved grocery shopping. The miles of food surrounding you, the colors, the choices, the piling it all into a cart, your own little world of food in a moving vehicle. There's probably something you could say here like "you can tell a lot about a person from what's in their shopping cart," but I don't give a shit about anyone else. I always liked mine. When I was in college I started doing this thing where I would go to Harris Teeter and completely ...READ MORE
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