Tuesday, April 28, 2020

SGN

It's no surprise to anyone who's watched any of the episodes but Jim Hal - I mean, John Krasinksi, is winning the quarantine:
Like a good dad, Krasinski is here to make the best out of the worst. His dark hair and beard growing slightly longer every episode, he introduces viral tweets, photos, and videos with gusto, good spirit, and a jokey cadence that belies his earnestness. He narrates nurses doing dance numbers, a husband crooning to his wife through the window of a nursing home, a man leaving toilet paper on his porch for delivery people to take, cities around the world clapping for essential workers, and a family doing a trick golf shot off the roof of their house. He praises heroes, celebrates joy, and is sure to mention which videos made him cry hard. When he interviews the regular people and medical professionals featured in these videos, he thanks them profusely. In collecting all of this in one place, SGN isn’t just providing examples of our ability to inspire, entertain, and distract one another in these trying times. It’s trying to become another such example, sampling others’ uplifting and creative gestures into a remixed megagesture. 
Pepsi's the latest major corporation to get into the act, pledging $3M to a foundation Guy Fieri's running, and we can assume Krasinski's inbox is stuffed with other such companies looking to get some good PR while actually doing something good for people who need it. The hardest part is getting through some of the amazing videos and stories without tearing up too much.

Keep it up, Jimothy!! 

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