I guess my thinking re: the MTA being free is that it should be just like when people go apeshit over big sales. For instance, how many times have you heard someone talking excitedly about some store having shit for 50% off, and so they went in and dropped $300 and feeling great about it; when had there been no sale, they would have spent exactly $0? If you tell people “heeeeeeeeey, come in the city for free!” they might be tempted to say “fuck it,” and come in and drop $50 that otherwise would be collecting dudt on their dresser. The removal of such tiny fees has a strange way of psychologically unlocking people's minds and wallets.
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