Just a few short months ago I posted the brilliant video below, and now OH GEE ALL OF A SUDDEN WHADDYA KNOW butter is what's hot for the kids these days:
There’s been some serious competition from butter yellow, that cheerful color that resembles the shade of a stick of Kerrygold, and seems, far more than Mocha Mousse, to be taking over fashion week runways, red carpets, and home decor and cookware. Timothée Chalamet recently made waves when he sported an unconventional butter-yellow leather suit on the red carpet of the Oscars. Last month, KitchenAid unveiled Butter as its new 2025 colorway, deeming it “Color of the Year” (Pantone be damned) and explaining that 52 percent of consumers “connect a buttery yellow color with comforting homemade meals.”(Curtsy)
I look forward to the next time I brilliantly (and butterly!) influence you nice people this greatly. 😔
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